The IMAA is a professional not-for-profit industry body devoted to leading the incentive industry to greater recognition, credibility and growth.

The IMAA's primary objective is to increase corporate Australia's use of incentives, and ultimately, help its members capitalise on the business opportunities resulting from this.

Through education, events and publicity, the association aims to:

• Promote, expand and foster the growth of the incentive industry within Australia
• Increase the appreciation and understanding amongst the business community of how incentives work, and the value of using such strategies
• Promote the benefits of using professionally recognised incentive management companies and suppliers to design, manage and fulfill programs
• Connect its members through a network of industry contacts, information resources and networking events