The IMAA is the Australian Strategic Industry
Group (SIG) for the US-based Incentive
Marketing Association (IMA). When you join IMAA, your
membership provides you with full access to IMA member benefits
including industry intelligence, research and best-practice case
studies.
You can learn more about the IMA by visiting their website.
IMA is the global voice for incentive marketing and is the
umbrella organisation for the following SIG's: